Growth Proposal
The Farm Digital
August 2026
The Farm × Rosendorff's
Everything that makes it good happens before anyone sees it.
Two days of fermentation. Shaped by hand in Pikesville. Racks pulled before dawn. The person choosing a challah at Seven Mile sees none of it. This puts it on screen.
The lineupFour shows
The Seven Mile Blind Taste Test
Social proof
Things You Didn't Know
Authority
The Erev Shabbos Rush
Weekly
Formats built to run every month, not one off posts
The best raw material in Baltimore baking, and almost none of it online.
Several thousand challahs a week, on shelves at Seven Mile, Whole Foods and stores across the region. A founder who was a sofer in Israel before he was a baker. Decades of trust in a city that takes its bread seriously. Food is the most watched category on social media, and this is a story nobody has filmed yet.
Demand on the shelf
Content that makes Baltimore crave the product moves it where it already sits. The people watching are the same people standing in the aisle on Thursday.
More of the orders you already take
Cakes and special orders grow without anything about your operation changing. Every inquiry routes to the same phone and email you use today.
A presence worth the name
When anyone looks up Rosendorff's, whether a customer, a buyer or a new wholesale account, they find a brand that looks as good as the bread tastes.
Not posts. Shows.
Four recurring formats, written for Rosendorff's and nobody else. Formats beat one off posts because people come back for something they recognise, and because the account never runs dry.
The Seven Mile Blind Taste Test
Real shoppers taste Rosendorff's against the other guys, on camera, unedited.
Social proof
Things You Didn't Know
Two day dough, hand shaped in Pikesville. Facts over beautiful footage.
Authority
Ask the Baker
Real questions from the comments, answered over the dough by your team.
Community
The Erev Shabbos Rush
The Friday countdown every household in Baltimore already knows by feel.
Weekly
Three hundred million views, and counting.
A sample of what these formats have produced for other brands we run.
Swimply
50M+
A national pool rental app, taken from scratch to measurable bookings.
Stowic
5M+
A travel brand taken from zero followers to viral traction.
Toontown Pickleball
2.3M+
A brand new venue turned into a local household name.
Nothing about your operation changes. You keep baking.
Fully managed social
Twelve videos a month, published across Instagram, Facebook, TikTok and YouTube Shorts.
$2,500per month
- 12 videos every month across all four platforms
- A monthly content day filmed on site at the bakery
- On location filming at the stores for the blind taste test format
- Content strategy and planning built around the bakery's real week
- Creative direction led by Yomi Dubin
- Editing, captions, posting and scheduling handled entirely by us
- Community management, with order inquiries routed to you
- All four profiles set up and optimized in month one
- Monthly reporting on reach, engagement and inbound
Three month initial partnership, because audiences are built in seasons rather than weeks. Billed automatically on the first of each month in advance through Stripe, with a 3% card processing fee. After the initial term it continues month to month, and either side may stop with two weeks written notice before the next billing cycle.
Rosendorff's, on screen.
Production can begin immediately upon signing. First videos live within two weeks.
Yomi Dubin
Founder, The Farm · yomi@thefarmdigital.co · 443 980 7654